Metsän Ukko

At University of Lapland, we were tasked with creating a fictional company and its complete brand identity within the theme "Finland in 2026". Drawing inspiration from Finnish nature, mythology, and my own experiences, I created Metsän Ukko: The Woodsman, a company that manufactures eco-friendly camping gear from Finnish wood.

Letter paper, double-sided business cards and a branded envelope from recycled paper.

Metsän Ukko logo with its colour variations, and the official Metsän Ukko brand colours inspired by forests, rocks and embers.

Metsän Ukko website concepts.

Creating the pilot product: Klapi, an eco-friendly and cool-looking campfire.

Mock-up of what the abribus adverts would look like in the wild.

Metsän Ukko's products are handcrafted in Finland, eco-friendly and good quality – and those are also the principle values of the company.

"Wow. So it really is possible to sell a piece of wood if it's just well packaged. I kind of want one." – a classmate

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